When User experience analysis is successful, on the basis of this prediction is done of converting leads and SEO. There should be a constant and regular evaluation of user experience and accordingly adjustments has to be made. When this process will be done at regular time intervals this will be the germ seed for mindboggling results which can be seen through increased CRO, increased lead generation and increased sales.
The process of measuring the interaction between a user and a user interface, often a website, an application or a design is known as user experience analysis. We have several measurement tools and market research to introspect user experience which is also referred to as UX. The change in design or user interface is totally based on the user analysis which we do. UI design or user interface design is the process to improve the user interface of a website, application or email so that it maximize user engagement. Analysing user experience has several advantage that promotes design changes and involve visitors to increase session duration, pages per session, page stay and all this leads to one thing which every website owner wants to have i.e. online lead generation and lead conversion. We at Vyapar mantra can measure how a user interacts with a website with the help of several analytical tools like of A / B testing and heat mapping. The analysis will involve aspects like on what page user spend more time which is known as page stay, and what are the pages which are causing them to leave which is also known as bouncing or exiting. Application are there which provides a controlled environment to test differentiations for example between a button colour or button text. A / B testing is one such application. There are some application which shows where a visitor’s eye is going on your site by tracking the mouse location, Heat mapping is one such application. These types of applications form an important and essential part of user experience analysis and measurement tools which is not only informative but also highly actionable. After doing your user experience analysis our team can start making changes on the points which will be found during the time of analysis and accordingly we will make change to the user interface. The changes will help in keeping users on the page longer, giving them a better, more enjoyable experience, and lastly making their mind to go to conversion and doing the process of conversion rate optimization or CRO.
Vyapar mantra has developers that are able to create an outlined and amazing user experience. We also have the expert team to do UX analysis.
- A/B Testing (Email & Web)
- Heat mapping
- Research Groups
- UX Best Practices
- Google Analytics
- MOZ, SproutSocial, and more
- Hubspot & Hubspot Agency Partner